The number of women doing
business is going to amaze you. It is predicted that by the year
2005, 40% of all firms will be woman-owned.
What is it that drives women into business? A lot of things,
probably. But a few commonly known are financial security,
additional income, sense of achievement, productive
Once into business, Women part ways with their male
counterparts. Their ways, their means and even their goals take
a different path. They are
hardly interested in the usual clichés of 'Hardcore Business
Tactics' like Professional Ethics, Business Etiquettes,
Corporate-Wars and the stuff, if
stretched beyond a line.
A Woman in business cannot derive any satisfaction from stealing
away business from a fellow business owner. Much less will be
her satisfaction in drawing attention to her business by cold
advertising or bad-mouthing a competitor.
Why so? Because this is NOT what a women wants from her
business! This is not what she believes will help her business!
If you are of the opinion that steady sales will put a business
woman's mind to rest, you've got it wrong. Nor can a big,
one-time deal do that. Some green bucks may bring temporary
happiness and comfort, but definitely not what a woman seeks in
order to keep her business going great guns.
Then, what is it that a woman wants? If not money, steady sales,
exposure to public - WHAT ELSE? Here's the answer to this
age-old stumper - Relationships!
It's Relationships, long-lasting business and semi-personal
relationships that spell the success of a woman-owned business.
It is only when she develops strong business relationships and a
satisfactory level of networking, that she is assured of a good
footing for her business. She is assured that these
relationships will help her when nothing else is working for her
If you are a business woman, it is possible that you have still
not realized what you exactly want. But, some more time,
experience and meditation upon this subject will bring you to
the same conclusion - that you are looking for Relationships!
Relationships with your clients, fellow business owners and even
competitors will be the strength your business will be based
Start building relationships this very moment. Do an 'extra
little thing' for your clients, know your competitors, mix-up
with fellow business women. Some places to start are
Keep in mind that WOMEN WANT RELATIONSHIPS! Network with other
women, make your clients feel special, love your competitors and
before you know, your business starts thriving on relationships.