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HOW TO CHOOSE, REGISTER OR TRANSFER A DOMAIN NAME
Copyright 2002 Herman Drost
Every professional business should be keeping up with the
demands and needs of its customers, if it is to survive. One of
the essential tools of any business these days is to have a
professional web site. This begins with choosing and registering a
domain name that will clearly identify and brand your business
online for many years to come, so you need to choose wisely.
How to choose a domain name
1. If you want your web site to have an added advantage in the
search engines, think of a domain name that includes keywords
visitors would search for in the main search engines.
2. Make a list of all the possible names that would suit your
business (i.e. isitebuild.com contains resources for building your
own web site or getting one built). Use
researching domain names. NameBoy will generate domain names based
on the keywords you enter. If the dotcom name you want is not
available, create a longer name that describes your business or
use names that include hyphens (i.e. ihost-websites.com)
3. If possible, keep your domain name short so it is easy to spell
and easy to remember. Take into account someone may remember the
name but forget there is a hyphen in it – you then miss out on
those potential customers.
4. If the dotcom name is not available, try the other new
abbreviations such as .BIZ .US,.INFO, .TV. These are not as
popular as .COM, however you may get closer to the name you want.
How to register a domain name
1. Any company that sells domain names must be registered and
accredited with iCann - The Internet Corporation for Assigned
Names and Numbers (http://www.icann.org).
You can get a domain name for under $10 from Godaddy.com. Read
carefully what’s on their site as you go through the registration
process. It’s easy to inadvertently sign up for other
services you don’t need.
For a current list of companies that are accredited as registrars
by iCann, visit Internic (www.internic.com).
2. Register your domain name in your own name, not someone
else’s. Sometimes your host may do this for you. This could cause
you problems in the future, should you decide to transfer your
domain to another hosting company.
3. Renewal - you have had your site on the Web for a year, sales
are pouring in when suddenly, your site disappears – it won’t show
up anymore! What happened? Well, you forgot to renew your domain
name. Hopefully this will never happen to you!
When you sign up for a new domain name, make sure your domain name
registrar will send a reminder when your domain name is about to
4. When asked about DNS server (domain name system) or Name Server
information, insert your Primary Name Server and Secondary Name
Server information – ask your future Web Hosting service for this
information, if you don’t have it handy.
What is the DNS system?
It is the computer action of changing domain names into numeric
Internet protocol (IP) numbers which enables computers to locate
web sites and e-mail.
If you haven’t chosen a Web Host, then park your domain name with
your domain name registrar (this is a temporary location to store
your domain until you are ready to have it hosted).
How to transfer a domain name.
There may be several reasons why you would want to transfer:
-Renewing Domain Names
There is a good chance that you could save money on domain name
renewals by transferring them to a different registrar. Check out
the prices from different registrars at NewRegistrars.com.
Before renewing a domain name, make sure you know which registrar
the domain name is actually registered with. WhoIsQuery.com is the
only WhoIs known that handles the CORE registrars as well as the
-You parked your domain name and have now found a Web Host to
upload your site to.
-You are not happy with the service or are paying too much for
your current web host and want to switch to another.
1. If you are transferring your domain name to another web host,
download (copy) all files to your computer from your old host.
Sometimes files may be stored on your host but not on your
computer, so doing this will ensure you downloaded the whole site.
Keep a copy of your files on the old host, while you transfer to
another host, so you won't experience any downtime of your web
2. Open a new hosting account.
3. Change the DNS (domain name system) or Name Server information
on the current domain name to the new hosting company name
servers. You can find this information by going to the domain name
registrar (the place where you registered your domain name).
Your domain will take some time (24-72 hours) to propagate over
the Internet, before it appears on the new hosting company
4. Upload all files to the new host.
5. Amend and test your web site. Check that all files have been
uploaded from your computer and that your web site appears exactly
as it did before.
6. Cancel the previous hosting account when you are satisfied with
the transfer of your domain name to the new host.
A Great Tip for registering several domain names. Since domain
names are so cheap these days (they used to cost $35/year),
you can afford to own several domains. Each domain can have its
own web site. Most small sites use less than 5MB of hosting space,
so you could host several sites for a small price.
What are the benefits of doing this? Linking each of these
web sites together and submitting them to the search engines will
increase your sites search engine rankings. It will also broaden
the places visitors can access your business.
Generating a continuous traffic flow leads to more sales. You have
now implemented and solved one of your crucial marketing
|About the Author
Herman Drost is a Certified Internet Webmaster
(CIW) owner and author of
iSiteBuild.com Low Cost Hosting and Site Design
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