a business on the internet is different than having a
traditional marketing or sales business. When you operate
your business from a store, one of the traditional ways of
establishing relationships with your customers is the meet
and greet method. You greet your customers in the store
and talk to them a bit and this helps build trust and
yourself with the customer. However, on the internet, this
method must be done completely different.
If you have a website through which you sell products of
any kind, you must find a way to build relationships with
your potential customers. One of the most effective ways
of doing this on the web is by publishing your own ezine
Through your ezine you can keep your customers informed of
any new products or information on your site. By doing
this you keep the prospects coming back to your site. Of
course, you want to have an interesting and effective
website, but that is another article. :)
When you start your ezine there are some guidelines you
*Do not make your newsletter one big ad for your product
or business. Keep your readers updated about your
products, but also provide other information.
*Follow a clean, easy-to-read format for your ezine. Do
not put so many squiggles and lines and other
"decorations" that might make it hard for people
to read your ezine.
*Provide useful, helpful content. Links, informative
articles, and resources are a few of the things you should
*Put your personality into your ezine. People will respond
to you more if you make it more personal.
*Ask for and listen to your readers comments on your
ezine. You are publishing your newsletter for your
readers, so you should try to do what they ask.
*Enjoy making contact with your readers and publishing an
effective and informative ezine. Treat your readers with
respect and courtesy and they will reciprocate.
If you are unsure of how to get started with your ezine,
there are a few sites that can help you get going.
Ezine publishing is very essential to your business
success. With some time and effort, you can have a very
successful ezine. Good luck to you in your publsihing and
Terri Seymour owns and operates MyOwnEzine.com
Learn to publish and promote your own ezine.
For a complete
list of her articles available for reprint please email: